RS-01
Brand & Demand Strategy
Before media buying begins, we clarify what the brand stands for and what demand you are actually trying to create. That means positioning workshops, competitor audits, audience targeting maps and a demand generation architecture that connects top-of-funnel awareness to measurable conversion events. We build the campaign planning backbone — channel priorities, budget splits, KPIs and reporting cadence — so creative and paid media teams work from the same brief. For Singapore SMEs and APAC scale-ups, this often includes funnel diagnostics and ROI framing workshops with your leadership team. Retainer component or standalone strategy projects from S$6,000. Results depend on market, product and budget; we do not guarantee rankings or leads.