SINGAPORE FINTECH SCALE-UP · PAID SEARCH & CRO
When the spend doubled and click-through halved
The problem: A Singapore fintech scale-up increased Google Ads budget ahead of a lending product launch. Click-through rates dropped sharply while cost per click rose — same hero creative, same landing page, new competitive auction dynamics.
The idea: Split performance creative and landing pages by intent tier — branded, category, and problem-aware — instead of one generic funnel.
What we did: Rebuilt the paid media plan, restructured campaigns, produced three landing-page variants with A/B testing, and implemented weekly marketing dashboard reviews. Integrated campaign reporting tied ad spend to qualified application starts.
Illustrative outcome: Cost per qualified lead improved over six weeks versus the pre-intervention baseline. Your results will depend on budget, market and product.
REGIONAL F&B BRAND · SOCIAL & VIDEO
Brilliant creative nobody outside the office saw
The problem: A regional F&B brand invested in stunning brand films but had no channel media mix. Organic posts reached existing followers; paid social was sporadic and untracked.
The idea: Treat every asset as performance creative — cut for Meta, TikTok ads and in-store QR landing pages with unified UTM structure.
What we did: Campaign planning across paid social, content marketing cut-downs, influencer seeding for three markets, and landing-page conversion tracking. Marketing automation for offer redemptions.
Illustrative outcome: Video completion rates and offer redemptions rose versus the prior quarter. Not a guarantee for your brand.
APAC B2B SAAS · LINKEDIN & DEMAND GEN
A launch burst that needed an always-on layer
The problem: An APAC SaaS company ran a successful webinar launch burst, then went quiet. Pipeline dried up within eight weeks because there was no always-on campaign architecture.
The idea: Build a demand generation programme with LinkedIn ads, retargeting, email nurture (client-owned CRM) and monthly content offers — not another one-off event.
What we did: Brand strategy refresh for the mid-market segment, paid media plan across LinkedIn and Google Ads, creative production for carousel and document ads, and analytics setup with ROI framing for the sales team.
Illustrative outcome: Steady inbound demo requests resumed at a lower blended cost than the single launch event. Past metrics only.
SINGAPORE D2C RETAIL · META & CRO
Creative that tested great and converted terribly
The problem: A D2C retailer had high engagement on Meta ads but poor add-to-cart rates. The creative was entertaining; the landing page did not match ad promise.
The idea: Message match audit — align headline, offer and visual from ad through to checkout in one brief-to-launch sprint.
What we did: Performance creative variants, landing-page conversion rebuild, A/B testing on offer framing, and campaign analytics with funnel drop-off analysis.
Illustrative outcome: Add-to-cart rate improved versus control. Conversion depends on product, pricing and competition.
Disclaimer: Case studies reflect past client campaigns handled by ReachSpark. Figures are illustrative and anonymised. We do not guarantee rankings, reach, virality, leads, sales or ROI for future engagements. This is marketing agency services work — not a course, SaaS product, or investment advice.
